Cedral shows the best of itself
How do you persuade your target audience to choose you? Our advice: identify their concerns and remove them. That customer-centric approach has delivered the requisite brand exposure and leads for Cedral. Aided by an online campaign that shows the fibre cement cladding boards producer at its best.
Building your brand
The high costs of newbuild homes and strict energy requirements mean that many people have no other option than to renovate their existing property. Cedral wants to help homeowners realise their dreams without breaking the bank. This was the core message of an online marketing campaign to raise Cedral’s profile as a cladding board producer.
Striking images
We created a series of visuals featuring various types of home to show renovators what Cedral cladding boards can do for a building. Each time, we showed the facade before and after Cedral’s work. There was of course a world of difference between the two. And the benefits of renovating your facade was plain for all to see.
Online campaign
The photos were the ideal starting point for the online marketing campaign. Our content creators used them in videos, static visuals and carrousels, which were spread on social media in the form of posts and banners. The aim of the posts was to get interested homeowners to click through to a landing page or specific blog posts on the Cedral website. We then created lead gen posts to encourage homeowners to request a Cedral sample or use the online calculator to gauge how many cladding boards they would need.
The right media plan
A campaign only has the desired impact when it’s backed by a rock-solid media plan. With that in mind, we reserved ad space for Cedral on online channels that the target audience were likely to visit. And to maximise return, as well as homeowners, we also targeted fitters and architects.
