Spuntini adopts tasty
private label strategy
Alongside a raft of leading brands, food and non-food wholesaler Spuntini also carries its own private labels. The goal of the private label strategy – including branding – is to raise the profile of the various product groups.
Wide range
Spuntini is a food and non-food wholesaler catering to the B2B market. Hotel and restaurants, catering firms and snack bars can choose from a range of more than 15,000 products. As well as leading brands, Spuntini also carries its own private labels for customers who prioritise value for money.
"We created a brand identity for each product group, including name, logo, style and packaging."
Distinctive branding
There was a lack of a clear strategy for incorporating those private labels into the range. Or any distinctive branding for that matter. We allocated all products to one of four major product groups, each with their own characteristics and target group, as identified by us. With that sorted, our creative team came up with various designs and ideas based on the concept, which we presented to the client.
New brand identity
In consultation with the client, we coined names for the four product groups, as well as a brand identity for each one, including logo, style and colours. Nibbly is the label for deep-fried snacks, Cuisette targets hotels and restaurants, Café Félice serves high-grade coffee lovers, while Belgout is the go-to brand for price-conscious customers. Our design team created attractive packaging for all products based on the relevant brand ID guidelines.
