Delicious website for MBC
Belgium is famous for its chocolate. Manufacture Belge de Chocolats, MBC for short, is a star performer. We created a delectable website for the chocolate maker par excellence to give its business customers a full-flavour experience.
New digital platform
MBC, part of Godiva Japan, is a maker of high-end chocolate products, pralines and truffles, which are primarily sold under a private label. We gave the website an upscale makeover to give it an artisanal feel, boost the brand’s digital visibility and generate more leads. The new online platform is nearly as mouthwatering as the products it showcases and the chocolate really steals the show.
"The UX design and the many calls to action turn the website into a real conversion-booster."
Brimming with UX and design
As well as fabulous user-friendliness, the new website sets itself apart with its visually attractive dynamic design. The chocolate moves, tempts and surprises. The animated products arouse the senses and the subtle hover effect gives each pack shot that little bit more of an impact (check out the product page). The playful ‘blob’ elements and the eye-catching graphical wave structure, which can be easily adapted for each paragraph, create even more variation. Last but not least we filled up the website with a lot of new content that is easy to manage with the user-friendly CMS. All told, then, perfectly formed whichever way you look at it.
