Desmet Website Undergoes Digital Transformation
Desmet is a global player in advanced technologies for the processing of oilseeds, edible oils, and agro-industrial applications. To strengthen that position and further expand its digital presence, we gave the corporate website a thorough transformation aimed at increasing lead generation, boosting customer engagement, and improving the overall visitor experience.
The Challenge
As an international player, Desmet must also be groundbreaking and leading in the digital realm. However, the existing website no longer reflected those ambitions. Its structure had become too complex, the content too fragmented, and the mobile experience insufficient. Additionally, it lacked the flexibility needed to implement updates quickly and easily. It was time for a thorough overhaul, with user-friendliness, conversion focus, and technical performance as key priorities.
Analysis and Wireframing
We kicked off the digital transformation of the corporate website with a strategic analysis to gain better insights into performance and user needs. During an extensive wireframing phase, we structured the content to ensure visitors can navigate intuitively, quickly, and efficiently. And it paid off. Today, the new website immediately gives visitors a clear picture of the company's scale and also highlights Stolz and Rosedowns, both part of the group. There is also dedicated space for news and events, job opportunities, and an extensive section on the markets in which Desmet operates—including the advanced technologies it develops for various production processes.
"We made the new platform user-friendly and added some nice extras."
Focus on Conversion and User-Friendliness
When refining the structure, design, and content, the focus was always on maximizing lead generation. To achieve this, we equipped the website with strategically placed call-to-actions and smart contact forms. Depending on the parameters filled in—such as country, topic, and process technology—each request is automatically forwarded to the appropriate contact person within the organization. This ensures more efficient follow-up and faster conversion.
A Success Story in Numbers
What’s next?
Is this the end? Certainly not. To remain high-performing in the digital age, Desmet’s website will continue to be expanded with more in-depth technical content. A targeted online marketing strategy will also further enhance visibility and lead generation. In short, this digital transformation is a work in progress. To be continued.
