Ergosleep radio campaign wakes up the consumer
Ergosleep the ideal partner for a good night’s rest. We boosted awareness of the brand in Belgium and the Netherlands, and got consumers dreaming with a brand activation and promotion campaign on radios and in stores.
Belgium and the Netherlands
Ergosleep is a premium personalised, ergonomic bed system brand. Its scientific SLEEP-DNA® gauging method ensures that frames and mattresses are precisely geared to the body of each individual sleeper. After a recent rebranding Ergosleep was looking for a communication partner to raise its profile and promote its ergonomic sleep solutions in Belgium and the Netherlands.
Brand-activating radio
We produced two separate informative, activating radio commercials – one for Belgium and one for the Netherlands – to bang the drum for the brand and increase traffic to the website. The warm voice and a familiar lullaby ensured that the commercials nestled in the heads of listeners.
Listen to the most sleep-inducing radio ad ever
(and don’t say we didn’t warn you).
International branding & promotion
In Belgium we produced additional commercials to promote the SLEEPDNA® days at exclusive Ergosleep dealer Sleeplife. In the Netherlands we supplemented the brand commercial with spots to advertise the opening of the new store in Eindhoven and the special promotion days.
"As well as the radio commercials, the new instore promotional material also increases the likelihood of conversion."
POS material for consumers
Capitalising on the success of the promotional campaign in Belgian and Dutch Ergosleep stores, where visitors were able to gauge their SLEEP-DNA®, we developed a raft of promotional material, including pavement sign posters and shelf talkers, and supplied advertising templates for use by dealers in their own digital channels and in local print media to announce promotions. But we didn’t stop there.
