Last year, a group of driving forces in the Belgian vegetable and fruit industry joined together in a new group: Greenyard – immediately one of the largest suppliers of vegetables and fruit worldwide. This merger became the main theme in the first annual report we drew up for this freshly founded venture. Both in the printed and online version. 

New design one of the f(l)avourite features

The lay-out of the printed annual report as well as the website design (see further) were inspired by the new corporate identity of the group. That corporate style is fresh and light. We also provided all copy, and our photographer shot new portraits of the managers appearing in the report. The result sure is a small marvel! 

Concept images create added value e

Greenyard sets out to ‘make lives healthier by helping people enjoy fruit and vegetables at any moment, easy, fast and pleasurable whilst fostering nature’. That strategic vision has been key to and the core of the first annual report. To really highlight its importance, each topic within the strategy was attributed a unique concept image. A daring choice, clearly adding creative value to the report. 

Website reaches a larger audience

The content of the annual report could also be consulted online, via the dedicated website On this platform, the group introduced her mission and vision, values and divisions to a wider audience. A separate section explained the merger from the point of view of the CEO and the managing directors of all divisions. The FAQ aimed at providing clear answers to each target audience on the future impact of the merger. This informative website totally stands out because of its simple and transparent structure and clear design, all in line with the group’s corporate style. 

The fresh take on graphic design makes both the online and printed version of the report a pleasure to read.