Koddaert is a byword for high-quality steel. The company is a global authority in the field of steel products. To raise the profile of Koddaert’s profiled sheets and generate leads in its various local markets, we optimised the webpage and developed an online marketing plan.

Generating leads across borders

The goal is to attract more customers to its profiled sheet range. Challenge accepted! We integrated a form to enable visitors to request a quote on the website. We want to make it easier for potential customers and increase the inflow of leads with clear calls to action pointing to the webform.

Refreshing webpage upgrade

Our developers also got to work on the profiled sheets page to ensure builders merchants, home improvement centres and roofers find their way around easily. We’ve introduced new photos, improved copy and given it a fresh look and feel to convince them. Quite an upgrade!

We went for heavy-duty lead generation with clear CTAs, a refreshing webpage and online marketing

Strong online activation

We went all in on online marketing to entice the target groups to the revamped webpage with the online quote request form. Our online marketers created content for a variety of social media posts for various channels, including LinkedIn competitor Xing, from creative carrousels to bitesize videos. We also advertised these posts to increase traffic to the website. Lastly, we launched Google text and display ads to ensure online omnipresence. Suddenly Koddaert is very easy to find!