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Litran goes safety-first

Safety is a top priority for Litran. Their motto is: “I work safely or I don’t work at all!” To drive the message home to all employees – and make them more aware of the risks of unsafe behaviour on site – we got to work on all their safety literature. And not a moment too soon.

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Litran
Market
Services
Branding & Campaigns

Updated site posters

Last year was pivotal for Litran, which spun off from Visser Smit Hanab under a new name and brand profile. As a consequence of that change, the safety literature had to first be updated. Safety is the number one priority. That’s why we gave the traditional safety awareness posters in the worksite cabin a modern makeover. The cartoon style was kept, but rather than one character to represent the concept of the Interactive Safety Consultation, we created a dynamic trio – Isa, Sam and Charlie. These three characters reflect the diversity of the teams and convey their safety message in realistic, recognisable situations. The look is fresher, more digital and more modern.

Safety booklet in four languages

The safety booklet was also updated in terms of both design and userfriendliness. A new QR code leads straight to a Litran website landing page. There you can download the booklet in Dutch, French, English and Turkish. The four versions were printed at our own printshop and circulated among the teams. That ensures that every employee has the tools they need to work safely – in a language they understand. Because safety is based on clear communication, we don’t have to spell it out.

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Brugge

Vaartdijkstraat 19 D, 8200 Brugge | GPS: Z1 Ten Briele +32 (0)50 40 20 00

Antwerpen

Van de Wervestraat 20/ bus 102, 2060 Antwerpen +32(0)3 349 26 20

Brussel

Havenlaan 86c, B16, 1000 Brussel +32 (0)2 512 72 00

Utrecht

De Staat, Papendorpseweg 75, 3528 BJ Utrecht, Nederland +31 (0)347 23 70 05

Rijsel

10, Rue Michel Servet, 59000 Rijsel, Frankrijk

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  • Insights & Strategy
    Insights & Strategy

    With data-driven and AI-powered analyses and audits, we map out your market, brand and target audiences. The ideal foundation for a strategy that sharpens – and maintains – your brand focus.

    • Customer audits
    • Branding & messaging
    • Channels & impact
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    • Consultancy
    • Go-to-market strategie
    Divisions of D’M&S Group:
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    Branding & Creative

    How do you put your strategy into practice? We create creative concepts and develop powerful campaigns and content that make your brand stand out across multiple media.

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    • Design & packaging
    • Video & motion

    Give your brand extra power

    How does your brand stand out and connect with your audience? We build a strong identity and translate it into lasting communication.

  • Graphics & Publishing
    Graphics & Publishing

    Graphic design in line with your brand identity and image. From layout and image editing to photography and prepress. In our studio, we make sure your logo, brochure, catalogue, packaging, website, booth… stands out and leaves a lasting impression.

    • Branding graphics
    • Image Editing & Publishing
    • Photo & Videography
    Divisions of D’M&S Group:

    Powerful logo, recognizable identity

    Let your brand speak with a logo and corporate identity that visually reinforce your story.

  • Media, Press & Online Marketing
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    Build a smart website or tool that makes your brand shine and integrates seamlessly into your digital strategy.

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  • Expertise
    Expertise
    • Insights & Strategy
      Insights & Strategy

      With data-driven and AI-powered analyses and audits, we map out your market, brand and target audiences. The ideal foundation for a strategy that sharpens – and maintains – your brand focus.

      • Customer audits
      • Branding & messaging
      • Channels & impact
      • Market & competition
      • Consultancy
      • Go-to-market strategie
      Divisions of D’M&S Group:
      &
    • Branding & Creative
      Branding & Creative

      How do you put your strategy into practice? We create creative concepts and develop powerful campaigns and content that make your brand stand out across multiple media.

      • Branding & concepting
      • Content production
      • Copywriting
      • Design & packaging
      • Video & motion

      Give your brand extra power

      How does your brand stand out and connect with your audience? We build a strong identity and translate it into lasting communication.

    • Graphics & Publishing
      Graphics & Publishing

      Graphic design in line with your brand identity and image. From layout and image editing to photography and prepress. In our studio, we make sure your logo, brochure, catalogue, packaging, website, booth… stands out and leaves a lasting impression.

      • Branding graphics
      • Image Editing & Publishing
      • Photo & Videography
      Divisions of D’M&S Group:

      Powerful logo, recognizable identity

      Let your brand speak with a logo and corporate identity that visually reinforce your story.

    • Media, Press & Online Marketing
      Media, Press & Online Marketing

      To generate extra impact, we pull out all the stops across media. SEO, SEA, influencer marketing, press campaigns, PR… We go all the way to make sure your brand stays top of mind.

      • Performance marketing
      • PR & Press strategy
      • Mediastrategie
      Divisions of D’M&S Group:

      Measurable marketing that performs

      Boost your visibility with data-driven campaigns that increase your reach, efficiency, and impact.

      Strategic PR that resonates

      Tell your authentic story through journalists, influencers, and media — strengthen your image and expand your reach.

    • Web Development & Technology
      Web Development & Technology

      Websites, applications, e-commerce and other platforms… We build smart and user-friendly digital solutions that strengthen (and amplify) your marketing and communication.

      • Digital platforms
      • Cloud, Data & Integration
      Divisions of D’M&S Group:

      Digital platforms that work

      Build a smart website or tool that makes your brand shine and integrates seamlessly into your digital strategy.

    • Events & Live
      Events & Live

      Want to truly bring your brand to life? At trade shows, corporate events, incentives and product launches, we put it fully in the spotlight. Ready for a once-in-a-lifetime experience?

      • Corporate events
      • Trade fairs
      • Incentives
      • Congresses & Seminars
      • Hybride events
      • Stand construction
      • Product launches
      • Roadshow
      Divisions of D’M&S Group:
      &

      Unforgettable brand experiences

      Bring your brand to life with unique events and conferences. We create experiences that move and connect people.

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