Live influencer marketing on the menu for AEG

Influencer marketing is a familiar recipe for AEG. Top Belgian chefs like Sofie Dumont, David Martin, Filip Claeys and Giovanni Bruno are delighted to tell their social media followers what you can achieve with AEG appliances. But our influencer marketers are more than happy to take it to the next level. We regularly use brand ambassadors in live settings to reach and activate an even bigger audience.

The right content

Linked to the right content – check out the salt block promotion in Update 58 – the posts, stories and reels on their social media always get a lot
of attention. But there are other ways to help influencers connect with their followers and showcase the advantages of your brand, product or service.

Macro- and micro-influencers

First things first: For AEG, as well as the cream of Belgian cuisine we also resort to micro-influencers. While these passionate foodies and lifestyle specialists are less well-known than their celebrity macro- influencer colleagues, they certainly have loyal followers.

The influencer events enabled us to turn even more people on to AEG appliances.

After party on the socials

The gastronomic influencer events garnered a lot of very positive comments from participants (on their socials). The chefs were also happy to join in and share content on their own socials. All told, the influencer strategy gave the awareness and visibility of the AEG name a real boost.