A new design and a streamlined structure that guides visitors from all over Europe straight to the right content make Manuchar’s new corporate website more effective than ever. Digital transformation meets lead generation!
Corporate website activates leads
Manuchar is a global player in the distribution of chemicals to growth economies. It also provides back-to-back trading services and logistics solutions in numerous industries. That three-pronged approach is featured prominently on the new corporate website, which we developed to better inform leads and drive up the conversion rate.
There’s no doubt that the revamped design, extensive content and efficient quote flow give Manuchar an online boost.
The added value of compelling content
We enriched the website with content tailored to the visitors. In doing so we gave more attention to the various industries in which Manuchar is active and linked them to the relevant chemicals. We integrated a list of all products in alphabetical order to make it easier for visitors to quickly find the product they were looking for. Like to request a quote? Now you are directed straight to the right department.
Powerful content boosts international brand image
There’s no doubt that the revamped design, extensive content and efficient quote flow give Manuchar an online boost. We also ensured that the updated map of Manuchar’s global presence, the CSR programme and the job page were highly visible. All told, then, the Manuchar website is a solid brand-strengthening tool, across all borders.
Go live with video on the socials
We launched the new corporate site with an explanatory video setting out the best of the new features and functions. Manuchar staff were given an early preview before the video was posted on LinkedIn.
And there’s more to come…
The Manuchar website is a work in progress. For instance, the international affiliates will soon be able to use the content for their own websites. These sites can be linked to the corporate site to ensure they automatically stay up to date. Just one of the new features we’ll be rolling out in the future. Watch this space.
