Motrac invests in sustainable communication
Convince companies in the retail and manufacturing industry to invest more in electric forklifts and warehouse trucks? With a visually striking campaign concept, we quickly tackled that challenge for Motrac.
Spreading a sustainable message? Check!
Motrac, importer and distributor of comprehensive intralogistics solutions, wants to encourage companies to go greener with their lift trucks and warehouse vehicles. This not only boosts their corporate image but also helps them save significantly on costs in uncertain economic times. And that definitely deserved some extra attention. So how did we approach it?
Visual concept keeps the brand top of mind
The image of a piggy bank wrapped in leaves instantly conveyed that Motrac offers the right sustainable solutions. The visual was rolled out across various online tools that generated more traffic to the website and positioned the brand as the top-of-mind choice for sustainable, cost-efficient solutions.
