Libert Paints is a Belgian paint specialist with an excellent reputation among people in the trade. We set up an online marketing campaign to promote its Resilox double-layer facade paint system among consumers on the socials.
Social media marketing
Our content creators produced a set of attractive, informative social media posts for Facebook, Instagram and LinkedIn, from carrousels to link posts. Our digital marketers then made sure they were visible to the right target groups to maximise the likelihood of a positive response. They also set up sequential remarketing ads. This ensures that visitors to the Libert Paints website are shown the ads in a specific order.
A practical way to guide potential customers through the marketing funnel, from awareness to conversion.
Google Advertising
As well as social media advertising we naturally also incorporated Google ads into our online marketing plan. After an in-depth keyword analysis, we developed SEA campaigns specially tailored to the Resilox range.
We also used display ads to nudge interested people to the website, where they could find all about the range. Painting the best possible picture of Resilox online? You don’t need pots of money.
