Poppies Bakeries boosts
biscuit sales
Poppies Bakeries followed the recipe of our packaging designers and digital creatives to turn schools and clubs onto biscuit sales with a fresh packaging concept and tasty online marketing campaign.
Tasty packaging design
Selling biscuits is a great way for schools and clubs to make some extra cash. So the start of the school year was an ideal opportunity for Poppies Bakeries to present its new improved formula. No one sells more biscuits than Poppies Bakeries and the folks there work hard every day to consolidate that success. That’s why the sweet bakery product maker took the decision to thoroughly upgrade its existing concept.
As well as a few practical changes – the biscuits are now packed individually so they remain fresh for longer – the new packaging design is striking. The biscuit boxes really catch the eye, due to the attractive design in the familiar Poppies Bakeries house style, which looks fresh and contemporary. We also designed a sticker in line with the new look. Waffle, frangipane or jam slice? It’s immediately clear what’s in the box.
Online marketing
But there’s more to it than some jazzy packaging. We also created an online marketing campaign to give the biscuit sales the attention they deserve. Awareness posts and ads on Facebook, Instagram, TikTok and YouTube got schools and clubs in the mood in September and October. We used compelling copy and creative visuals to present Poppies Bakeries as the go-to partner for biscuit sales and generate lots of new visits to the online store, which had been updated with the new range. To taste, we added a sprinkling of remarketing and scheduled a campaign recap during upcoming hero moments like Christmas and Easter. Interested to see the results? Keep an eye on our website.
Sweet adventure people wanted
But there’s more: the Sweet Adventure recruitment campaign has also been given a makeover in recent months. We took snaps of the people at Poppies Bakeries in their working environment for use on the job site. The result is greater authenticity, a better experience – and hopefully more candidates for an adventure in the world of baking.
The Sweet Adventure messaging is also incorporated into the new packaging. Because every channel has a role to play in boosting employer branding at Poppies Bakeries.
