These past few years, Tupperware went to the sea by bike on sunny summer days. The well-known American brand of plastic domestic products wanted to get people interested in a fresh challenge.
Sunny recruitment campaign
Tupperware is always looking for enthusiastic people who want to sell its domestic products. It also pursues an active recruitment policy in Belgium to attract enthusiastic sellers for its typical home parties.
Promotional team on location
Instead of placing adverts in newspapers, Tupperware opted for a different, more personal approach, and rode a completely wrapped (delivery) bicycle to the sea. When the weather was good, a promotional team sampled leaflets and Tupperware water bottles starting in spring. The message: ‘Those thirsting for a fresh challenge can enjoy a fun supplementary income as a Tupperware consultant.’ The campaign was a major success! From De Panne to Knokke-Heist, the Tupperware bicycle could always count on a lot of support and positive reactions.
