Rockpanel increases
engagement installers
Following on from MyRockfon, we launched a similar digital engagement platform for Rockpanel for installers of facade panels. We took care of the development and the complete communication to promote MyRockpanel. First in the Netherlands…
More loyalty, close community
Rockpanel wanted to bind its installers in the Netherlands to it. Connecting with a view to stronger brand loyalty was the message. At the same time, the manufacturer of facade panels wanted to create a greater community feeling among the installers by bringing them together and keeping them informed of what is happening in their market. Last but not least, Rockpanel was looking for an additional contact tool and more valuable leadgen data with which their sales team could tailor sales even better to the needs of the customer.
MyRockpanel: a digital engagement platform
Following the MyRockfon loyalty platform that we had previously developed for Rockfon, we have now created a digital platform for installers of the Rockpanel facade panels. On my.rockpanel.nl they can now share experiences, follow training courses and education, quickly pick up the latest news and find technical product information. Connect? Inform? Create a close community? Check-check-check!
The platform increases engagement with installers and collects leadgen data for Rockpanel sales.
Launch Video
We explained exactly how MyRockpanel works in a short animation video. We further introduced the platform to the professional target group via other channels such as social media, e-mailings and flyers.
Save for gifts from the webshop
Stimulate the use of the platform? A savings system is ideal for this! By following online training courses, uploading photos and packing slips, etc., installers collect Volcano points. They can exchange these in the webshop for all kinds of tools and gadgets.
PWA makes website & app one
We developed the platform as a progressive web app (PWA) or, in short, a website that behaves like an app. Why? This way we create a consistent user experience across all devices. Whether you go to the platform via your web browser or your phone, the layout always uses the entire screen without changing the user experience. In addition, it makes the integration of new content a lot easier for Rockpanel. Installers can quickly upload a photo of their project via their phone. This will then automatically appear on the desktop and mobile version.
MyRockpanel successfully launched in the Netherlands
In the first week after the launch of MyRockpanel, many installers already found their way to the platform. This way, we are immediately building a large community of active users. To be continued.
