Saucecours ! Pauwels sauces
wants to seduce France.
Pauwels Sauzen is a permanent fixture in Belgium. Sandwich shops, large kitchens, chip shops, restaurant owners... The brand enjoys a solid reputation. In order to achieve the same impact in the French retail market, it called on the help of our specialists.
The challenge: growing in France
Pauwels Sauzen is a success story in Belgium. Time to make the growth ambitions come true across the border, in France. But how do you gain a foothold in a country that is loyal to its own culinary traditions? How do you create more impact for a brand with a critical, professional target group? A powerful campaign drenched in a visually striking sauce turned out to be the ideal recipe.
Humor is the best sauce
A brand that wants to claim its place must dare to distinguish itself in an original way. A piece of cake for Pauwels Sauces. The Belgian tastemaker launched a campaign in France that sandwich shops, large kitchens, chip shops and restaurant owners cannot ignore. The images of the chef or manager in blind panic because the Pauwels Sauces have run out are a real hit. The short but powerful slogan Saucecours ! On n’a plus de Pauwels.’ adds that extra scoop of brand awareness with a smile. Sometimes it can be a little more.
