STG strengthens brand image
In 2021, Sax, Lambrechts, and Schrauwen—three established names in the world of sanitary solutions—decided to join forces under the new name STG. But how do you turn a rebranding into more than just a name change? As a full-service agency, we went all the way.
The mission: increase brand awareness
STG stands for quality and years of experience. To sharpen its positioning after the rebranding and boost brand recognition among the general public, we developed a targeted marketing plan.
Campaign puts target audiences at the center
In close collaboration with the client and after thorough research, we developed a campaign that places the consumer (literally) at the center. It was rolled out via Facebook, Instagram, SEO, SEA, and print ads in construction and interior design magazines.
STG showroom serves as setting for photo and video shoot
To highlight STG’s personal approach and further strengthen its brand image, we used the logo as a photo frame to portray people. The photo and video team created the concept visuals in STG’s showroom in Hasselt — the perfect way to immerse potential leads in the right atmosphere from the very start.
