Van Mossel opens
with eyes on the stars
It was written in the stars, the opening of the ‘Star Showrooms’ of Van Mossel Vereenooghe was out of this world. Thanks to our well-managed event organization, the grand opening weekend for the Knokke-Heist and Bruges branches was a great success.
Strong concept
For the opening of their new showrooms in Knokke-Heist and Bruges, Van Mossel Vereenooghe asked our event team to come up with an enchanting concept. We immediately took the wheel and came up with the concept: ‘Eyes on the stars’. The clear link to the brand and the vision of Van Mossel Vereenooghe made this idea a real ‘match made in heaven’. This was also evident from the event communication. From a unique box with the invite to a digital registration platform. We left no touchpoint untouched to get the guests to the opening.
Showroom with stars
We filled the showroom itself with the stars of the Mercedes range, from the latest gems to iconic models. And as if that wasn't enough 'star quality', we spoiled the guests with inspiring speeches by Eric Berkhof (General Manager Van Mossel Automotive Group), Karl Schregle (Head of Mercedes-Benz Region Europe) and Koen Claessen (CEO Van Mossel Automotive BeLux).
Four-day opening event
Because we wanted to welcome B2B and B2C customers to the showroom, in addition to 100 VIP guests on Thursday, the opening became a real four-day party. On Friday, we opened the showroom in Knokke for 350 B2B customers, and we did the same on Saturday for 550 B2B customers in Bruges. After that, the showrooms were continuously opened to the general public.
