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VRM improves
digital accessibility

With support for Drupal 7 ending, the Flemish Regulator for the Media VRM was in urgent need of a new website. We took care of migration to the latest secure version of Drupal, while also taking the opportunity to improve accessibility. This is how. 

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VRM
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The question: upgrade website to UX & GDPR-compliant tool

The website of the Flemish Regulator for the Media VRM is the go-to source of information about rules imposed on the media in Flanders for the general public. It was created in Drupal 7, but technical support for that CMS system is ending in the new year, so an upgrade to Drupal 10 was advisable. The new website had to strengthen VRM’s digital communication, fulfil the specific GDPR and other requirements applicable to government websites (personal data protection), it had to be user-friendly, easy to administer and maintain, and scalable going forward. All those boxes were ticked.

The preparation: from analysis to design

We created a strategic step-by-step plan to address all the challenges in consultation with VRM. In this insight phase, we conducted a functional analysis focused on SEO optimisation, a clear navigational structure and an intuitive user experience. The technologies and tools needed to ensure top website performance were identified in a technical analysis. We then created an attractive UX design based on the Flemish government’s house style that is fully responsive and compatible with all browsers on the market.

The development: Drupal 10

We created the new website in Drupal 10, a powerful and secure CMS. Dynamic components, such as paragraphs, produce flexible, structured pages, while structured data makes the website more findable with search machines. We incorporated a number of practical extras to benefit the user experience, including the possibility for end users to compile their own reports and a text/image-to-speech screen reader for visual impaired people. Integration with the Flemish government’s access management system means users can also log in with their itsme account.  

The delivery: testing, training & support

With the technical side of things sorted, we put the website through rigorous testing to check that all functionality worked as advertised. We also provided in-depth training to familiarise VRM staff with the new CMS. The website went live on 16 July 2024. But that wasn’t the end of it for us. Our Dev&tech team is in place to monitor performance and support VRM as it works to further improve its digital accessibility.  

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Brugge

Vaartdijkstraat 19 D, 8200 Brugge | GPS: Z1 Ten Briele +32 (0)50 40 20 00

Antwerpen

Van de Wervestraat 20/ bus 102, 2060 Antwerpen +32(0)3 349 26 20

Brussel

Havenlaan 86c, B16, 1000 Brussel +32 (0)2 512 72 00

Utrecht

De Staat, Papendorpseweg 75, 3528 BJ Utrecht, Nederland +31 (0)347 23 70 05

Rijsel

10, Rue Michel Servet, 59000 Rijsel, Frankrijk

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  • Insights & Strategy
    Insights & Strategy

    With data-driven and AI-powered analyses and audits, we map out your market, brand and target audiences. The ideal foundation for a strategy that sharpens – and maintains – your brand focus.

    • Customer audits
    • Branding & messaging
    • Channels & impact
    • Market & competition
    • Consultancy
    • Go-to-market strategie
    Divisions of D’M&S Group:
    &
  • Branding & Creative
    Branding & Creative

    How do you put your strategy into practice? We create creative concepts and develop powerful campaigns and content that make your brand stand out across multiple media.

    • Branding & concepting
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    • Design & packaging
    • Video & motion

    Give your brand extra power

    How does your brand stand out and connect with your audience? We build a strong identity and translate it into lasting communication.

  • Graphics & Publishing
    Graphics & Publishing

    Graphic design in line with your brand identity and image. From layout and image editing to photography and prepress. In our studio, we make sure your logo, brochure, catalogue, packaging, website, booth… stands out and leaves a lasting impression.

    • Branding graphics
    • Image Editing & Publishing
    • Photo & Videography
    Divisions of D’M&S Group:

    Powerful logo, recognizable identity

    Let your brand speak with a logo and corporate identity that visually reinforce your story.

  • Media, Press & Online Marketing
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    To generate extra impact, we pull out all the stops across media. SEO, SEA, influencer marketing, press campaigns, PR… We go all the way to make sure your brand stays top of mind.

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    • Mediastrategie
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    Measurable marketing that performs

    Boost your visibility with data-driven campaigns that increase your reach, efficiency, and impact.

    Strategic PR that resonates

    Tell your authentic story through journalists, influencers, and media — strengthen your image and expand your reach.

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    • Digital platforms
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    Digital platforms that work

    Build a smart website or tool that makes your brand shine and integrates seamlessly into your digital strategy.

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    Want to truly bring your brand to life? At trade shows, corporate events, incentives and product launches, we put it fully in the spotlight. Ready for a once-in-a-lifetime experience?

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    • Incentives
    • Congresses & Seminars
    • Hybride events
    • Stand construction
    • Product launches
    • Roadshow
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    Bring your brand to life with unique events and conferences. We create experiences that move and connect people.

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  • Expertise
    Expertise
    • Insights & Strategy
      Insights & Strategy

      With data-driven and AI-powered analyses and audits, we map out your market, brand and target audiences. The ideal foundation for a strategy that sharpens – and maintains – your brand focus.

      • Customer audits
      • Branding & messaging
      • Channels & impact
      • Market & competition
      • Consultancy
      • Go-to-market strategie
      Divisions of D’M&S Group:
      &
    • Branding & Creative
      Branding & Creative

      How do you put your strategy into practice? We create creative concepts and develop powerful campaigns and content that make your brand stand out across multiple media.

      • Branding & concepting
      • Content production
      • Copywriting
      • Design & packaging
      • Video & motion

      Give your brand extra power

      How does your brand stand out and connect with your audience? We build a strong identity and translate it into lasting communication.

    • Graphics & Publishing
      Graphics & Publishing

      Graphic design in line with your brand identity and image. From layout and image editing to photography and prepress. In our studio, we make sure your logo, brochure, catalogue, packaging, website, booth… stands out and leaves a lasting impression.

      • Branding graphics
      • Image Editing & Publishing
      • Photo & Videography
      Divisions of D’M&S Group:

      Powerful logo, recognizable identity

      Let your brand speak with a logo and corporate identity that visually reinforce your story.

    • Media, Press & Online Marketing
      Media, Press & Online Marketing

      To generate extra impact, we pull out all the stops across media. SEO, SEA, influencer marketing, press campaigns, PR… We go all the way to make sure your brand stays top of mind.

      • Performance marketing
      • PR & Press strategy
      • Mediastrategie
      Divisions of D’M&S Group:

      Measurable marketing that performs

      Boost your visibility with data-driven campaigns that increase your reach, efficiency, and impact.

      Strategic PR that resonates

      Tell your authentic story through journalists, influencers, and media — strengthen your image and expand your reach.

    • Web Development & Technology
      Web Development & Technology

      Websites, applications, e-commerce and other platforms… We build smart and user-friendly digital solutions that strengthen (and amplify) your marketing and communication.

      • Digital platforms
      • Cloud, Data & Integration
      Divisions of D’M&S Group:

      Digital platforms that work

      Build a smart website or tool that makes your brand shine and integrates seamlessly into your digital strategy.

    • Events & Live
      Events & Live

      Want to truly bring your brand to life? At trade shows, corporate events, incentives and product launches, we put it fully in the spotlight. Ready for a once-in-a-lifetime experience?

      • Corporate events
      • Trade fairs
      • Incentives
      • Congresses & Seminars
      • Hybride events
      • Stand construction
      • Product launches
      • Roadshow
      Divisions of D’M&S Group:
      &

      Unforgettable brand experiences

      Bring your brand to life with unique events and conferences. We create experiences that move and connect people.

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