Every year Zanussi holds a live event to present new products and functions to the general public. This year it obviously had to be a little different. Which is why we proposed a new lead-generation strategy with a central role for our video team.
Video, a strategic choice
How do you reach your audience when they’re not allowed to come to you? Launch your latest and greatest products when in-person events are a no-no? And get your sales team on board? We developed a three-pronged image strategy for Zanussi:
- Professional brand video
- Interactive sales presentation
- Bite-size product shorts
"We used the stills and video footage from a three-day shoot to create various sales tools."
Brand video in 3 days
We spent three days shooting material for the launch campaign at AEG, Zanussi's parent company. They have their own studio, where we installed a complete kitchen with all the latest Zanussi appliances. During the shoot, we took care to capture the design and various functions in detail, working to a set scenario.
The result was a professional brand video with voice-over in Flemish, Dutch and French. The sales directors of Zanussi Belgium and Zanussi Netherlands also featured in the video, sharing their thoughts and experiences.
Videos boost sales presentation
Our stills and videos are the ideal ingredients for compelling sales material. We produced an interactive sales presentation, with a general introduction about Zanussi plus the details of the various USPs of the appliances.
Snackable online videos
The brand video was then split up into individual bite-size videos for each product category. The videos give consumers direct access to information on the innovative functions of a specific hob, oven or dishwasher. Ideal for online use or as aftersales care.
Zanussi now has the sales tools it needs to market its new products through various channels.
