DMS Update

Compelling content brews up worldwide leads Each of the beers now has its own website, always dressed in the same design and style as the De Halve Maan corporate website. Brugse Zot, Straffe Hendrik, Blanche De Bruges or Sportzot. We created an intuitive, user-friendly website for the various brands. Each one has a similar look and feel, only the copy and visuals are different. It was important that the corporate identity of De Halve Maan always shone through while recognizing the individual character (and story) of each beer brand to generate international leads. Integration with external e-commerce platforms The navigation structure allows you to quickly jump to the brewery’s external online store at shop.halvemaan.be. On sale there: gift packs, bar material, clothes, glasses and more – including beer of course. A separate platform – reservations.halvemaan.be – has also been incorporated for brewery visits and restaurant bookings. As a result, the De Halve Maan beers now also offer a good online aftertaste. www.halvemaan.be Brugse Zot A delicious golden specialty beer with all the trimmings: a full head and a complex character packed with fruity and spicy aromas. The name was conceived by one of our creatives, although we also have to give credit to Maximillian of Austria. Legend has it that he once exclaimed: “Close all the gates of Bruges and you have a zothuis [madhouse]!” Blanche De Bruges This refreshing wheat beer with notes of spice and a bitter aftertaste is a real thirst-quencher for those who prefer Blanches. Sportzot Belgium’s first homegrown non-alcoholic beer! Just as fruity as the Brugse Zot, but without the alcohol. Straffe Hendrik This triple is one of Belgium’s most distinctive beers. Robust and straightforward, it reflects the values of the many Hendriks in the Maes brewery family. shop.halvemaan.be/en/ reservations.halvemaan.be/nl/ “ All told, the new website is much more appealing to international audiences. ” 17 DE HALVE MAAN BREWERY CURIOUS ABOUT ALL THE CASES IN THE ISSUE? ASKYOUR UPDATE 59 (DIGITAAL OR PAPER COPY)