AGFA Radiology Solutions
refines its image
Agfa Radiology Solutions markets a set of imaging tools and technologies to provide radiologists and radiographers with all the information they need to make an accurate diagnosis in a single image. And that’s all our creatives needed to get the message across.
Diagnostic imaging
Agfa Radiology Solutions is a leading name worldwide in the development of digital solutions for medical imaging. The focus is on image quality (Musica), operational performance (SmartXR) and clear pathology visualisation (ScanXR). The provision of that expertise in a single solution enables radiologists and radiographers to create a more efficient workflow and maximise patient satisfaction. The result is a increased productivity with lower radiation doses, due to the quality of the photos. A single image is all that’s needed to make a very precise diagnosis.
Visual concept
We created a single image to get that message across to the medical audience. Our premise was that, due to the outstanding diagnostic images you get from Agfa Radiology Solutions, you’ll see much more than the tip of the iceberg. What was hidden suddenly comes into sharp focus, providing much more information. Helping radiologists and radiographers immediately see the bigger picture, which saves valuable time. Our picture makes that instantly clear.
Flexible, also in the rollout
The image of the iceberg – at least the part under the water – can be changed to suit a specific service or product, depending on need. That flexibility is very welcome when putting together PowerPoint presentations based on the iceberg concept.
The visual was incorporated into the Agfa Radiology Solutions stand at the European Congress of Radiology (ECR 2024) in Vienna and will be rolled out to other tools. Use of the concept must always be in accordance with the corporate guidelines, as set out in a house style guide to ensure consistency.
