Antargaz is on fire
on Google and social media
Timing is everything, also when you want to create more brand awareness or generate sales. That is why it was no coincidence that Antargaz stepped up a gear at the start of the barbecue and camping season to put two of its gas bottles in the picture and attract more visitors to the website and the store with the right digital strategy.
Online campaign inspires BBQ lovers
With Cocoon, Antargaz has a super handy gas bottle for the (gas) barbecue in its range. A campaign on Facebook and Instagram drew BBQ lovers’ attention to it in the run-up to the summer.
Our content creators used existing and new assets and reworked them into a series of (video) posts aimed at engagement and more traffic to the Cocoon landing page on the website. Remarketing then increased the chance of conversion. And that wasn’t all.
Google SEA and Demand Gen Ads increase visibility
Om de brand awareness te verhogen, heractiveerden we de SEA campagne die we eerder voor Cocoon hadden uitgewerkt. Dat deden we echter pas na evaluatie van de keywords en de bestaande copy ads. Als aanvulling op de searchcampagne en om de merkbekendheid te boosten, voorzagen we ook een Demand Gen campagne. Dat leverde meteen een betere zichtbaarheid op in het Google netwerk dankzij de sterke visuele content in de advertenties.
Calypso swings on social media and Google
For Calypso we used the same online marketing strategy, but to get campers excited about using the compact gas bottle in their camper or caravan. We developed a series of summery checklist posts and short social videos and set up a SEA and Demand Gen campaign. A question of also setting the brand awareness of Calypso and the traffic to the site and the Antargaz distributors on fire.
