APOK focuses on engagement
How do you turn customers into engaged brand ambassadors who effortlessly convince others to choose you? How do you reward employees for their dedication? APOK does it with an online loyalty platform and benefits program. To make sure everyone knew about it, we developed a standout communication strategy.
Deep dives set the course
APOK, the roofing and façade specialist, wanted to strengthen customer engagement to boost sales. In three deep dive sessions, our communication strategists explored how to shape the digital loyalty platform for construction professionals, the myAPOK Club, both strategically and content-wise, to increase loyalty (and sales). We took the same approach for APOK Benefits, the perks platform that offers employees (and customers’ staff) discounts on concerts, outings, and a wide range of products.
Creative approach strengthens brand image
The deep dive workshops revealed several key communication priorities. To raise awareness and activate the platforms, a cohesive narrative with striking visuals that could be rolled out across multiple media channels was essential. The APOK brand and its message to professional audiences had to be placed front and center — something our creatives took quite literally.
"The customer-centric communication resonates with target audiences and strengthens the brand image."
Omnichannel rollout
The story of the two engagement platforms, which we helped write the copy for, was expressed in 15 concept visuals, each with its own message. We incorporated the visuals into various tools – from email banners to website assets. That helps drive engagement in the target audiences throughout the customer journey.
