Boplan acquisition
announcement a success
Boplan recently took a big step with the acquisition of Celtiplast in France. And they were delighted to share the news. The Belgian modular security solutions specialist asked us to deliver a strategic press campaign, which got plenty of media attention.
Starting point: information
As always, we began with the brass tacks. What’s the bigger story behind the acquisition? Why is it important for Boplan, for the industry, for customers and for employees? We collated all relevant information – from figures to strategic motivations – in concert with Boplan. We then identified the various audiences: inhouse, external, local, national and international.
Perfectly timed
As soon as we had the story straight, we established the core message. It had to convey the economic relevance and Boplan’s future ambitions. We wrote a press release reflecting these needs that could be used as-is by the selected media. At the same time, we also worked on a detailed plan and established a timeline: who gets what information when and how do we ensure everything runs smoothly?
Press & media training
Good PR feeds off credibility and perception. That’s why we provided professional visuals to add punch to the announcement. We joined forces to draw up press lists at three levels: local, economic and focused on France. The Boplan spokespersons were also quickly brought up to speed with media training and a practical QA. And we organised a tailored guided tour of the factory for the press, allowing journalists to experience the ambition from close by.
Maximal visibility
The results are unambiguous. The announcement made the national and regional media – from De Tijd and De Standaard dailies to Kanaal Z and local TV. Boplan was profiled as a leading company with international drive. Its standing as an attractive employer was also boosted. And above all: the acquisition was presented as a success story of growth, ambition and great prospects.
