KCB Autolease fully engages in multimodal mobility. We helped the car leasing company to put the communication about this strategic change on the right track.
KBC Autolease wants to broaden professional mobility with multimodal solutions tailored to the employee. For example, by combining the use of a (lease) car with train, tram, bus and/or bike. Or by choosing a hybrid or electric car. How do you convince companies to opt for this mobility of the future?
We used the all-in-one image as the basis for a brochure. We also made an advertorial for the magazine HR Square and a number of advertisements published in fleet magazines. By communicating the multimobility concept in a clear way through a mix of offline channels, we want to reach, convince and activate the target group as much as possible.
In the context of its multimobility strategy, KBC Autolease is also strongly committed to bike leasing. To promote this product, we made two visuals: one for city bikes and one for mountain bikes. With these communication tools, KBC Autolease attracts attention at every trade fair, conference or other event. We also used the visuals for the design of branded chocolate wraps. A bonus to let interested companies taste the concept.