When Cross Point needed to spread the word about its security systems in the international retail sector, they naturally came to us. We set up a cross-media campaign with the stopping power needed to get noticed and stay in the minds of the target groups.

Convincing concept

A reliable antitheft solution can save stores a whole lot of hassle. Whatever they sell – clothing, electronics or food – retailers need to protect their stock as well as possible. We conveyed that message in an original origami concept for security specialist Cross Point. To turn retailers around the world on to the added value of Cross Point access gates and tags we opted for dollar bills and euro notes.
The visual was quite a feat of image processing.

Cross-media rollout

The three origami images have been used on the Cross Point website, the design and content of which have been recently optimised based on a content workshop with our digital professionals. We also used the visuals in various eye-catching posts and a video on Cross Point’s LinkedIn page. And we launched an SEA campaign with display banners on the Google Display Network to drive website traffic.