Deba Pharma activates its sporty image online
The sports summer of 2024 inspired many people to get more active. For Deba Pharma, this was the perfect moment to put their nutritional supplements for recreational athletes in the spotlight. We shifted into a higher gear and gave their brand awareness a strong boost on Meta and YouTube.
Scoring with sports marketing and on social media
Deba Pharma has a long relationship with sport. As well as a wide range of nutritional supplements, the firm is also a partner of the Lotto Dstny cycling team. Our digital marketers went full noise on the socials to raise its profile among recreational athletes and promote its sports range. We produced a fun video to catch the attention of the target audience. Goal-focused, just like proper athletes are.
Display ads and video posts perform brilliantly
In addition to the always-on campaign that keeps Deba Pharma top of mind on social media all year long, we launched a dedicated sports campaign in May. Through display ads on Google and YouTube and posts on Facebook and Instagram, we showcased the most athletic side of the nutritional supplement producer. And with success — a 59 percent increase in visitors led to significantly higher activity on the website.
