Digital campaign makes Van Mossel-Mercedes shine
Putting your brand in the spotlight on social media with a focus on brand awareness, increased engagement, and lead generation? For Van Mossel-Mercedes Belgium, we help steer the digital marketing strategy in the right direction. Here’s how our content stars make it happen.
Warm content strengthens customer connection on social media
Social media offer companies the ideal platform to share their stories, build awareness, and stay top of mind. But what do you tell and how do you package your stories so that people continue to believe in your brand and their trust grows? For Van Mossel-Mercedes, we developed an authentic online marketing strategy targeting private individuals, professional clients, and fleet managers. The goal: to highlight the distributor’s personal service and premium brand image. A warm and valuable complement to the corporate communication every Mercedes customer already receives through socials and other media.
Clusters keep attention high with customer-centric content
Using a content activity calendar and a content audit, our digital strategists first defined a number of cluster topics that align with the interests of various target audiences. Around these topics, our content creators then developed Facebook and Instagram posts with a personal, friendly, and stylish touch. This way, we keep Van Mossel-Mercedes constantly in the spotlight and increase customer engagement.
Visual content adds even more impact
To really make the posts shine and further strengthen the emotional connection with the customer, we provide engaging visual content. With the cluster topics in mind, we organized a photo and video shoot at Van Mossel-Mercedes in Turnhout. Our content creators now have plenty of visual material to illustrate their stories and create carousels and video snippets.
Performance Max boosts both awareness and lead generation
With Performance Max (Pmax), an AI-powered format from Google Ads, we gave brand awareness an extra push. The digital campaign targeted various specific audiences with the goal of generating appointment requests via the website. And it worked! During the Pmax campaign, the number of online visitors and actual contact inquiries increased significantly. Going from awareness to lead generation is just a small step for our digital stars…
Curious how we can make your brand shine online too?
