Full-Package communication for Van de Velde Packaging
How do you ensure consistent communication when you’re growing fast on the international stage? How do you keep everyone on message when talking about the brand story and brand identity? It’s important to have a partner that helps set out the strategic and creative lines and ensures everyone sticks to them, across all media. As Van de Velde Packaging has found out.
Brand story
A few years ago Van de Velde Packaging was looking for a partner to add some zip to its communication strategy. The packaging solutions specialist was growing fast, expanding into new markets in the wake of various acquisitions. What was a few sites in Belgium and the Netherlands quickly became 19, spread across the whole of Europe. We launched the ‘Full package in packaging’ brand story to ensure everyone was on the same page and communicated in the same way. The perfect narrative to establish Van de Velde Packaging internationally. But that’s not all.
Full service
As a full-service agency we support Van de Velde Packaging with every facet of their communication. From concept to creation, from online marketing to print, from web development to design, from press to events. We can rise to any communication challenge. That allows the client to act fast while also ensuring consistency of style and message. We’ve even had a marketing expert on site since the start of the year to advise the packaging specialist on its communication strategy. One partner for everything.
Consistent communication
Van de Velde Packaging reaps the rewards of our full-service approach. From online marketing advertising on LinkedIn and Google search engine advertising to organic content on the socials. From fair stand design for CFIA Rennes in France to video montages and an online registration process to help local sales teams invite customers and prospects along. From studio photography for cosmetics packaging to a product brochure and other print tools. Our ‘full package’ helps Van de Velde Packaging raise its profile as a leading international force in packaging.
Incentive boosts sense of belonging
International growth has led to the creation of various divisions at Van de Velde Packaging. The group CFO invited the financial staff of each division to a two-day team event in Ghent to review the previous year, set out the growth strategy going forward and make sure everyone was on the same page.
Team-building city break
Our Eventique section assumed full organising duties. Hospitality, airport shuttle, catering, communication to the 30 or so invitees… Eventique took care of every aspect of the city break/teambuilding fusion to ensure it was a big success from both a work and leisure perspective. And that all invitees were fully up to speed on the Van de Velde Packaging story at the end of the second day.
