Full-package communication for Van de Velde Packaging
How do you keep your communication aligned as a rapidly growing international group? How do you ensure that everyone consistently conveys your brand story and brand identity? A partner who helps define the strategic and creative direction and safeguards consistency across all media is not a luxury — it’s a necessity. Van de Velde Packaging knows that now too.
The perfect brand story
A few years ago, Van de Velde Packaging was looking for a partner to give its communication strategy a fresh boost. The specialist in packaging solutions was experiencing strong growth and rapidly expanded its scope through acquisitions. From just a few sites in Belgium and the Netherlands, it quickly grew to 19 locations across Europe. To introduce all the new members of the group to the brand story and ensure consistent communication, we launched ‘the full package in packaging’. The perfect brand story that helped Van de Velde Packaging establish itself internationally. And that was just the beginning.
Full communication support
As a full-service agency, we support Van de Velde Packaging today in every aspect of their communication. From strategy to creation, from online marketing to print, from web development to design, from press to events. They can rely on us for every communication challenge. This allows the client to act quickly and makes it easier to maintain message and style consistency. Since the beginning of this year, we even have a marketing expert on-site who advises the packaging specialist in developing its communication strategy. One partner for everything…
Consistent communication across all media
Van de Velde Packaging is clearly reaping the benefits of our full-service approach. From online marketing ads on LinkedIn and Search Engine Advertising on Google to creating organic content for social media. From designing a trade show booth for participation in CFIA Rennes in France to video edits and an online registration flow allowing sales teams at each local site to invite customers and prospects to trade shows. From studio photography for cosmetic packaging to designing a sample brochure and other printed tools. With our ‘full package’, we help Van de Velde Packaging position itself strongly and consistently as a leading player in the international packaging industry.
Incentive strengthens team spirit
Due to its international growth, Van de Velde Packaging now consists of several divisions. To reflect on the past year, discuss the growth strategy for the future, and align everyone in the same direction, the group’s CFO invited the financial staff from each division to Ghent for a two-day team event.
Our event department, Eventique, handled the organization of the event. Hospitality, airport shuttle, catering, communication with the 30 or so invitees — everything was arranged down to the last detail, resulting in a successful mix of team building and city trip, of work and relaxation. After these two days, everyone was fully on board with the Van de Velde Packaging story!
