HUNGR get taste for brand building
We’re always delighted to sink our teeth into a brand with growth potential. To improve brand awareness and generate leads through the online shop for meal replacement shake maker HUNGR we put together a campaign focused on online marketing. And it certainly shook up lots of interest.
Young Brand Hungry for More
HUNGR launched in 2021 as a nutritious meal replacement shake for people who have no time for a sitdown meal at home or who are on the move, any time of day. Ideal for busy young workers. Our brand builders came on board to streamline and activate the branding of this complete nutritional vegan meal replacement.
Proven Recipe for a Tasty Campaign
How do you determine the right positioning for your brand and create extra awareness? That was the question HUNGR had been pondering for some time—one we tackled and answered with a proven recipe.
We gave the brand’s existing visual identity a subtle update and developed a concept with a clear message: ‘No time for a good meal; get a good meal in no time’. That storyline now runs like a common thread through all of HUNGR’s communication—in words and visuals.
Videos Put the Brand in the Spotlight
To bring the ‘No Time’ concept to life, we produced 4 videos entirely in-house, built around scenarios highly relatable to the target audience. The visually dynamic commercials were an instant hit. Check!
Social Campaigns Boost Brand Awareness
We built the whole online campaign around the videos, drumming up interest on Facebook, Instagram and TikTok with a raft of organic and commercial posts to quickly drive up brand awareness. That’s very clear from the figures: since it launched in October 2024 the campaign has racked up more than 400,000 impressions on Meta platforms and in excess of 1.5 million in three months on TikTok.
More Traffic to the Website
The online campaign was fully focused on one thing: directing more visitors to the technically optimised Shopify website with its new look and new content. So how did we do? Well, 90% of all visitors (some 23,000 in total, clocking up more than four million impressions) clicked the ads to get to the HUNGR website. Quite a result! We’d already refreshed the website content, including product photos in line with the ‘No time’ campaign. What’s next? Feeding the hunger for HUNGR to drive conversion.
In the meantime, we also refreshed the website content, including product photography,
with a nod to the ‘No time’ campaign.
What’s next? Keeping HUNGR top of mind and focusing even more on conversion. We keep you posted!
