Influencers help Canard stick around
SC Johnson-Canard Fresh Discs are the turbocharged way to clean your toilet. We called in a select group of influencers to get the message out about this innovative product in a playful way on the socials. They took to it like a duck to water.
Influencers share authentic and honest stories
How do you turn the general public on to your product? Taking a new approach that avoids the cliches can help. With that in mind, for SC Johnson-Canard to explain the advantages of Fresh Discs we dumped the stale old housewife trope for four influencers. Each one targeted a different audience in their own inimitable way, without an imposed script, based on the USPs of the new sticky Fresh Discs as agreed in advance. An authentic and honest way to share their positive experiences with this easy-to-use innovation with their followers.
Influencer campaign has refreshing impact
The results of the influencer campaign are impressive. The figures tell a clear story: more than 300,000 views, 11,000 likes and +1000 viewing hours. Now that’s what we call making an impact. The campaign was able to position the Canard Fresh Discs in a credible way as a practical alternative to one of the least attractive chores in any household. Let’s be clear: we cleaned up!
