Invitation from
Van Vaerenbergh Land Rover Asse
Van Vaerenbergh needs to keep its lines to customers and prospects open. We keep the engine ticking over for them. Both offline and online. Because buying a new car is not something you do off the cuff. Especially not a prestige marque like Land Rover.
Upmarket approach
Van Vaerenbergh is a family firm with more than 60 years’ experience in the motor industry. It showcases itself as a versatile transport partner, not just offering an exclusive selection of new and pre-owned luxury vehicles but also routine servicing, rentals, repairs and bodywork care. That kind of upmarket service demands an upmarket image, both online and offline.
Exclusive V days
The folks at Van Vaerenbergh identified a VIP event as a great way to reach both existing and future customers. In response we came up with an event concept that we dubbed ‘V Days’. V, of course, stands for Van Vaerenbergh, but also the superlative VIP nature of their products and services. We welcomed 200 guests across two upscale evenings – the first dedicated to Defender and the second to Land Rover as a whole. Our event team was in the driving seat for the whole journey – from branding, deluxe print invitations, email communication and online registrations to dressing the event venue and coordinating the evenings on site. Including professional aftermovie and photography.
Online visibility
We worked closely with Van Vaerenbergh to improve its online presence too. We did that with alwayson campaigns to continually drive awareness and with hero campaigns focusing on the Brussels Motor Show and plug-in hybrids, for example. Our online team creates specific content based on the channel and the goal, and keeps close tabs on how it performs on social media (Meta) and Google.
Revving up comms
The impressive large-format showroom window decoration (3.7x15m) was nothing if not eyecatching in its attempt to persuade passers-by to nip inside to book a test drive. Now that’s what you call high-impact communication.
