Autodistribution International (ADI) is a leading car parts and accessories dealer. ADI supplies high-grade spare parts to garages and professional repairers for automotive customers. We recently took over their communication and this was the result.
Internationaal brand book
They needed consistent communication rules and clear international brand guidelines to ensure the same coherent message was conveyed across all markets. A challenge simply made for our teams! We put our pedal to the metal to create an international corporate brand book. As well as the comprehensive brand book, we also made a version for garages and wholesale. So that everyone could approach customers in accordance with the ADI vision and house style.
Launch with video
The brand books were presented in the fitting setting of an ADI marketing event in Italy. Our video team moved through the gears to ensure the presentation was given the requisite visual support. The dynamic logo animation set the tone, while the corporate video – shot on location – shared the ADI story with the attendees. A successful product! In the near future, the corporate video will be supplemented with a set of employer branding videos for the various ADI partners. Read more in the next edition of Update. Keep watching!
