Rockfon ran a campaign in the Nordics to promote its acoustic ceiling panels for office spaces. Our content team developed a supporting content strategy to ratchet up awareness among architects and drive up virtual footfall to the website.
Activating architects
The aims of the Perfect Office campaign Rockfon rolled out in Denmark, Finland, Norway and Sweden were to tell architects about its ceiling solutions for office environments and inspire them to adopt the use of Rockfon panels.
Social campagne verhoogt traffic naar de website
To activate the professional target group we developed a supplementary campaign to run through Rockfon’s social channels. We ran various posts on Facebook, Instagram and LinkedIn over a four-month period, using attractive interior photos.
It worked a treat. We were able to increase the number of website visitors to give the Perfect Office campaign a clear boost.
Rockfon Google Ads for B2B
For Rockfon we launched a business to business advertising campaign in Denmark, the UK and the Netherlands with a methodical keyword analysis. Our tried-and-tested approach, as finding the most popular search terms is a must to get the best out of Google Ads. This time things were a bit more of a challenge. Rockfon wanted to reach the fitters who worked with their products. To facilitate the process we scheduled an interim assessment to filter out keywords that were too generic and focus all efforts on creating ads with specific B2B search terms. Maximising conversion.
