Upmarket website for ZOUTE GRAND PRIX
Bringing a high-end brand experience to a digital platform that marries high performance with beautiful design? We managed it – without cutting corners – for Zoute Grand Prix.
Upmarket digital experience
Zoute Grand Prix organises high-end car events. To reflect that premium experience online we developed a new website reflecting the luxurious, exclusive glamour attached to the ‘Zoute Grand Prix’ name. The old website no longer met the high expectations of the target audience and lacked the flexibility needed to easily manage the content. That’s why our development team targeted high performance and maximum user friendliness. Add some compelling visual storytelling and content and you get even more impact and engagement.
"The new website provides an upmarket online look and feel and an improved user experience."
Turbo-charged UX-design
We began with a kick-off meeting to get into the nitty-gritty of the brand values, corporate goals and target audience. All of that served as input for a UX plan, with wireframes and an initial visual concept. By focusing a lot of attention on the digital architecture and the various user flows we managed to create a flawless user experience. Each event has its own mini-website as it were, with its own submenu. That helps visitors quickly find what they are looking for.
High-performance, intuitive
Once the customer had approved the design we started developing the high-performance website, including an intuitive CMS to simplify management. By the time we crossed the finish line, we had a website that scored well on speed, responsiveness and SEO, with the exclusive look and feel of Zoute Grand Prix to meet the high expectations of the target audience. A success we owe to the close collaboration between our strategic, design, development and content teams.
