Van Mossel-Mercedes gives its showroom a digital spin
So how do you attract people to your showroom when your market is so competitive? By showing your human side. We created a warm, personality-driven online marketing campaign to bring the Van Mossel Mercedes-Benz showroom to life for potential customers.
Personal approach
On a competitive market a top-line product and high-grade service alone are no longer enough. That’s why the folks at Van Mossel Mercedes- Benz have opted for a warm human approach. We captured the human factor that sets them apart in stills and moving images for online publication ahead of the Brussels Motor Show.
Content creation
We visited all 10 branches in Flanders to take photos and shoot videos, in which the branch manager gives a guided tour of the branch, both out front and behind the scenes. With the showroom, the workshop and especially the people in the starring role. We turned the spotlight on the local aspect of each branch, creating a personal connection that makes it feel more welcoming to both business and residential customers.
Visual content creates even more impact
To make the posts really shine and strengthen the emotional connection with the customer even more, we provide attractive visual content. With the key topics in mind, we organized a photo and video shoot at Van Mossel-Mercedes in Turnhout. Our content creators now have plenty of material to illustrate their stories and create carousels and video snippets.
Performance Max boosts both awareness and lead generation
With Performance Max (Pmax), an AI-driven format from Google Ads, we’re giving brand awareness an extra boost. The digital campaign targets different specific audiences with the goal of scheduling appointments through the website. And it worked! During the Pmax campaign, the number of online visitors and actual contacts increased significantly. For our digital stars, going from awareness to lead generation is just a small step…
Curious how we can make your brand shine online too?
