BASF Agricultural Solutions has a revolutionary new fungicide to protect cereals from disease and mould. The challenge was deciding how to get the message across to your local target groups during a pandemic. A hybrid event was the answer.
Hybrid event starts the Revylution
For BASF, 2021 was set to be a year of change in the fight against cereal diseases. But how do you announce this Revylution (as the chemical giant trumpets it) in pandemic times, when everyone was stuck at home, trade shows were cancelled and in-person events were a no-no. We held a virtual product launch doubleheader, one in Dutch and one in French.
We ensured the digital presentations, videos and slides flowed into each other seamlessly.
In full control of the online launch
Our event and video team has built up a strong reputation for organising hybrid events. We have all the facilities we need to hold successful virtual events in our studio. And we give clients the communication support they need. We are a full-service communication agency, after all.
We were able to ensure a powerful Revysol launch for BASF and spread the word about the event to fungicide distributors in Belgium. To create maximum buzz, we set up an email flow with invitations, reminders and follow-ups. We designed an online registration platform www.revysol.be for invitees, where they could also follow the event live on launch day. We co-authored the scenario and contracted a professional host to turn a series of presentations and videos into a full-blown show. So, basically, we took on full responsibility for the event.
Missed the live webcast? Watch the video!
If you missed the live webcast, you can watch it back on the website. More than 320 viewers followed the event in real time, making it a big success for BASF. The Revylution has begun!
