Würth is the German assembly and attachment materials specialist for professional builders that sells its range online and offline. We highlighted sales in brick-and-mortar stores with a striking campaign.
Online and offline experience
The combination of online and offline sales has proven to be a smash-hit for Würth. Customers can shop online 24/7 or visit a network of 29 brick-and-mortar stores in Belgium and Luxembourg. We have already made a video to highlight the advantages of the online store. Now it was time to activate visitors to the brick-and-mortar stores.
Employees in the spotlight
We went back into the studio again, after the employer branding campaign we worked on earlier. This time we focused on employees in six brick-and-mortar stores: Aalter, Mouscron, Huy, Ieper, Diest and Winksele. We raised the profile of those stores and stressed the personal service the employees guarantee. The basic slogan ‘Everything for you’ was adapted to the town and language region: ‘Álles voor Aalter’, ‘Tout pour Mouscron’ etcetera.
From print to socials
Our designers got straight to work with the stills and moving footage, creating adverts for regional trade magazines, short-form videos for social media and more. We supplied all visuals and copy ready to go. So what did the employees think? They were delighted to be able to advertise their specific store. That is very clear from the photos and videos, as each of them exudes infectious enthusiasm and no little pride. Fully engaged.