Chocolade Jacques tempts
on radio and online
Want to attract more people to your brand? Create a dynamically fresh image to appeal to a new generation of consumers? We're excited to sink our teeth into that. And now Chocolade Jacques knows it too.
Who's craving some?
Chocolade Jacques needs no introduction to chocolate lovers. The Belgian chocolatier has a loyal customer base and has enjoyed a strong reputation for years. It's a quality brand with excellent brand recognition. To maintain that and attract a new generation of chocolate lovers, we shifted the focus of the communication to social media.
Radio grabs attention with the right target audiences
The impact of radio? With a well-thought-out media plan, perfectly timed programming on stations with the right listener profile, and a creative ad, you can effortlessly reach and engage your audience.
For Chocolade Jacques – never heard on the radio before – we devised a national campaign that exudes pure indulgence. The ads during morning blocks, the breakfast moment, and the choice of a wide mix of ‘younger’ and ‘older’ stations (from StuBru to Nostalgie and from Classic21 to NRJ) definitely resulted in plenty of ooh’s and ah’s. And: they drove a lot of traffic to the website and store.
Listen to the radio ads here
What’s next, ooh Jacques?
The radio and online marketing campaign hit the mark and will continue to tempt many chocolate lovers in the coming months with irresistible, crystal-clear, and ear-pleasing communication. Enjoy!
