At D’M&S, we are experts in marketing brands. Without the stress. Leading international personal hygiene group Ontex signed up to our full-service approach for the launch of its Serenity Care adult care brand.

Eye-catching concept

Ontex has a clear goal: to be the preferred partner of retailers and healthcare brands in baby care, feminine hygiene and adult care. It now markets the majority of its care products under a single brand name, Serenity Care. We created a striking concept visual to improve the uniformity and visibility of the new brand packaging and so support the brand identity. Stopping power guaranteed!

We push the boat out for the Serenity Care photoshoot.

Care-free solutions

0% stress, 100% serenity. This is the message we used to introduce care institutions and the self-pay market to Serenity Care. The accompanying image – which differs depending on the sector – radiates serenity. An older lady in bed or in the bath receives care from her carer. The visuals are the ideal way to communicate on taboo matters. We took care of the whole creative process, from concept and photography to design. Coming to print and online soon.