ERGOSLEEP sells the dream in the netherlands
After getting consumers’ attention with a successful radio and online marketing campaign for sleep specialist Ergosleep, we switched our focus to retail. Our goal was to persuade bed stores in the Netherlands to add Ergosleep to their range. To do so, we developed a clutch of powerful sales tools to keep the brand top of mind.
Persuasive presentation
How do you get bed stores in the Netherlands to add Ergosleep to their range? Simple: anyone who experiences the unique sciencebased SLEEP-DNA® concept is a fan for life. The challenge was getting that message across in a clear and persuasive way.
To support the Dutch sales team in their efforts we created a presentation that was strong in both content and visual impact. Strategically founded, clearly formulated, laid out in the recognisable Ergosleep design and with added video clips to grab the attention. The ideal tool for the sales team in their efforts to get retailers in bed with Ergospleep.
Video sales driver
As well as the dynamic sales presentation, we also created three video presentations showing new retailers how Ergosleep supports them in terms of marketing and communication. In the videos we follow a couple on their customer journey, from awareness to conversion.
That gives retailers a clear idea of the touchpoints where customers come into contact with Ergosleep, how they are enticed into the store and how they are persuaded to open their wallets. We took care of the whole production – from scenario and casting to shooting and editing. The result was a visually powerful sales driver in the Netherlands. As a consequence, Ergosleep is living the dream.
