DiBO designs and builds cleaning machines and systems. We had already created a concept for their super-powerful green high-pressure cleaners – ‘The green power’ (including hulk). Recently they asked us to help them generate more power online. Logical: we power up your brand!
Our designers started by creating a social media house style. We packaged that in a stylish guide featuring guidelines and templates. Ensuring that DiBO can now communicate consistently in every channel. Which also means the company is instantly recognisable for potential customers.
We produced a house style guide to ensure consistent brand activation in all media.
We then selected various clusters based on the most important themes, for which we created interesting content. The first cluster was the GreenBoiler, which heats the water in the DiBO high-pressure cleaners in an eco-friendly way.
Our content marketers put together a content calendar and created interesting and inspiring posts based on the guidelines in the social media guide. From carousels and a link post to videos on Facebook, Instagram and LinkedIn.
Our online marketers advertised these social media posts in all channels with the aim of reaching a bigger – and particularly more targeted – audience. We also manage and optimise lots of Google SEA campaigns to ensure online omnipresence. And that’s nowhere near all… There’s lot more ‘green power’ to come: watch this space!