SOCEA builds on digital lead gen
Greater online visibility, its own digital voice and a flexible tool to generate leads. That was just what Socea, which makes reinforced concrete pipes as part of the Denys construction group, expected from its new website. Check!
New website
Socea has supplied pipes for Denys’ infrastructure projects for many years. And yet it scarcely had an online footprint. It lacked a clear brand identity, an informative website and any pretentions to lead generation. So it was clearly time for its own website with a clear link to the parent company and a matching go-tomarket approach.
In line with the group
There are plans to give the Denys website a makeover, so we made sure we followed the corporate ID guidelines of the parent company when creating the Socea website. A smart multidomain setup means that two websites can also be run from the same CMS. Eventually, that will also benefit two other entities: Denys Support and Future Foundations.
Visual identity upgrade
As well as the website, where the focus is on the various areas of application of the pipes and the completed projects to highlight what the brand can do, we also gave the brand itself an update. We created a new logo for Socea, freshened up the visual style and designed promotional material, including roll banners, flags and a corporate PowerPoint template.
LinkedIn campaign
To raise Socea’s profile on social media we set up a LinkedIn campaign, supplemented with visually compelling posts. That helps keep the brand in the minds of the trade audience, increasing the likelihood of new projects. Digital lead gen? Check!
