Vanden Bussche catches the eye
How do you stand out in a fiercely competitive market? How do you differentiate your company from other players? For construction specialist Vanden Bussche from Veurne, the answer was clear: with a visually powerful concept image that grabs attention — both online and on the construction site.
Brand story highlights a unique perspective on construction
Vanden Bussche Industriebouw has built a solid reputation in Belgium and Northern France for non-residential construction projects such as offices, retail spaces, garages, and industrial buildings. However, in this competitive market, it distinguishes itself not only through technical knowledge, craftsmanship, or expertise. Above all, what truly sets it apart is its customer-centric approach. Vanden Bussche shares the same vision on building as its clients. To bring that message into focus, we created a visual that reflects the construction specialist’s personal working method.
All our own work
The visual features a customer looking at a building, glowing with pride. We see the building itself reflected in their spectacles. The slogan – ‘We build your vision’ – reinforces the message and explains why the customer is looking so happy. We developed the concept visual in house from conception to publication. That included finding the right models, creating the right setting, shooting the photos at our Bruges studio and processing the images.
Online and OOH tools boost brand image
We integrated the concept image into a range of tools that gave Vanden Bussche extra visibility among current and potential clients. Posts on their social media channels, a website header, and even out-of-home promotional materials like construction site banners. We seized every opportunity to make the construction specialist from Veurne stand out — right in the line of sight of their target audience.
