Visual power for Trotec
Trotec embraces circularity. More than that: it's the core business of the Belgian pioneer, which transforms former foodstuffs from the food industry and agriculture into new raw materials for animal feed and construction products. With two visually striking concept visuals and a strategic upgrade of the brand promise, we made that crystal clear.
Strengthening a circular image
Chips, cookies, bread, and other former food products no longer suitable for human consumption are processed by Trotec into a high-quality ingredient for animal feed. In doing so, the company has been contributing to the circular economy for years. Today, it’s taking things a step further by expanding into the construction market. Construction companies are actively looking for circular solutions, and Trotec can support them by processing agro-flows into circular components that can be used in the production of various building materials. How did we give that circular message even more power?
Concept visual brings the story to life
The circular possibilities of Trotec’s process seem endless, and we highlighted that with a striking concept. With the slogan ‘Reviving nature losses. Trotecting circularity’ and the image of a phoenix composed of recyclable ingredients, we quite literally show how Trotec revives by-products from the food industry and agriculture into new, fully-fledged products. A powerful visual – and a strong piece of image editing – designed to reinforce the image of Trotec as a circular pioneer and protector of nature. And that’s not all.
Extra visual boost for brand image
To position Trotec even more strongly as a sustainable partner and employer, both internally and externally, we extended the ‘Trotector’ concept into a corporate visual. The shield symbolizes how Trotec, as a ‘Proud Trotector of circular ingredients,’ helps protect natural resources by processing ingredients for reuse. A logical visual choice to boost the brand’s sustainable image. At the same time, it strengthened the (proud) feeling among employees of being part of a meaningful story.
