Yuliv rejuvenated online
After changing the formula of its collagen supplement, Yuliv were looking for a new partner. The goal was to create a new brand identity with a visually powerful campaign and so improve brand awareness and boost conversions.
Brand design refresh
The first step was to give the brand design a high-end look and feel in line with the updated product line. Yuliv was happy with the packaging design, so we reproduced it on all communication assets – including website, socials and video.
Subtle concept
We then came up with a concept inspired by the brand promise: ‘You live to love yourself’. The ‘I love my (coll)age(n)’ idea ticks more than one box. As well as pointing up the perceived effectiveness of the product among users, it also reflected the self-care ethic that is increasingly important for this target audience. The concept has an emotional charge that gets consumers thinking while also strengthening the identity of the brand.
New-look website
We used the rejuvenated branding and message in various communication channels and touchpoints. First up was the website. The new version presents the products in a visually attractive way and informs consumers about the unique character of the supplements. There’s also a practical tool visitors can use to calculate the collagen content of their skin, based on their age. So where can you buy Yuliv? A click-through takes potential buyers straight to resellers – online stores and pharmacies. Conversions? Check!
Brand story: the movie
There’s also a movie on the website telling the story of the Yuliv brand and the added benefits of the new formula (four times more collagen). This will also be used on the socials. We took care of the whole video process, from script and casting to location shoot and postproduction. It’s certainly worth a view.
Conversion-boosting socials
Last but not least, we developed an online marketing strategy to promote the updated brand communication and product range. The focus was on creating visuals and copy for adverts and posts with a clear call toaction to visit the website or buy the product. Because Yuliv only once!
We organised a complete photo shoot with product photography of all packaging, supplemented with atmospheric images that visually reinforce Yuliv's premium look and self-care philosophy.
In this way, Yuliv radiates what the brand stands for in every image: strength, beauty and self-love.
