Need to connect your employees after a long period of working from home? Delaware does it with the Connect app. We added some gloss to the international launch with an in-house campaign that was warmly received.
Worldwide awareness campaign promotes inhouse app
Delaware offers its customers advanced ICT solutions and services. The consultancy employs more than 3000 people at 29 offices around the globe. After two pandemic years, it developed the Connect app to tighten ties between its people and boost team spirit.
We were tasked with raising awareness of the new tool and persuading employees to download and start using the app.
Challenge accepted!
A creative approach always works
We took full advantage of the Connect app features in our international launch campaign. So why should employees hit the download button? That’s easy: staying up to speed on the latest developments, sharing knowledge and experiences, getting back that sense of being a member of a team. We riffed on the word ‘app’ in a strong concept designed to get everyone on board.
Global rollout
We used the new concept in offline promotional material. We designed posters of various sizes, a life-sized floor display and wobblers. All in the familiar Delaware house style with a call to action in the shape of a QR code to download the app. We also produced and distributed the material at all offices.
Video drives employee uptake
We shot a short dynamic video to push Delaware employees over the line and get them to download and install the app.
See how we got the message across here.
