Our creative team came up with the tagline “Life is Luttiful”. Because, let's face it, life with candy is so much sweeter. And Lutti will be in your head all day thanks to the catchy sound logo.
We backed the tagline with a concept visual: “Which little Lutti monster is inside you?” Because we all know it's not us but that little candy monster inside that makes us reach for sweets. At least, that’s what we tell ourselves 😉
As a finishing touch to the branding campaign, we also created a catchy Lutti sound logo. A happy tune that makes you smile. And we guarantee, you won't be able to get it out of your head!
You can catch the little monsters having fun on TV this spring and autumn. They’ll also make a weekly appearance on YouTube, Instagram and Facebook throughout the year. The posts are in perfect tune with the playful character of the campaign, and often tie in with current events.